Peek into the Paid advertising serviced offered to our clint

Colgate

Colgate’s disruptive innovation My ToothDoc was uplifting the oral health awareness via Artificial Intelligence and Machine Learning in Africa. Their aim was to penetrate, retarget and complete consumer journeys on their bot reducing the CAC.

  • Category: SaaS, Digital Marketing
  • Industry: Retail
  • Country: Nigeria
Instagram Linkedin

The Brief

Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, in this case by Colgate Palmolive Tolaram as they operate in a joint venture in Nigeria with the FMCG pioneers Tolaram.

Colgate’s disruptive innovation My ToothDoc was uplifting the oral health awareness via Artificial Intelligence and Machine Learning in Africa. They needed our support to retarget and complete consumer journeys on their bot. In simple terms, they targeted brand penetration by making the consumers aware, engaged and by improving their oral hygiene in bigger numbers.

3x

Increase
Completed Journey

2pts

Increase in
Brand Penetration

50%

Reduced Consumer
Acquisition Cost

Paid Social

The research findings showed a low awareness on dental health due to affordability and accessibility issues. This translated into high attrition in the funnel across stages which was not being retargeted. keeK created a strategic drip campaign to get consumers to the end of the journey which was slated to increase consumer acquisition. Creation of familiar cohorts to target Lookalikes of past MyToothDoc users with completed journeys and closely optimizing the campaigns proved to deliver an increased usage, leading to higher penetration. This was further scaled after a successful test and learn approach to significantly reduce the CAC.

Check out MyTooth Doc and get a free oral health check up done – https://aidentist.com.ng/

Award-winning digital marketing agency based in London.

Our
Latest Projects

View more

Meet
Some Of
Our Clients

Work with us

Working with keeK felt like adding fuel to our business! I wanted a website but didn’t have any idea what the website would be like, and patiently guided us through the whole process and gave us more than we could ever ask for.

CEO, V-Poct

I never have to chase the keeK team to get anything ready or get some ideas like any other agencies in the market, they do it proactively without asking and do end-to-end campaign management along with data analysis

Brand Manager, Daraju

When I first had a meeting with the keeK team for my personal branding, I honestly thought they were just setting a trap for themselves with those unachievable KPIs they set. Eventually, they over-achieved their targets and I noticed the change when I saw my post engagement, my DMs boosting that too, all organically and my co-workers actually taking inspiration from my content.

CEO,