Colgate
Colgate’s disruptive innovation My ToothDoc was uplifting the oral health awareness via Artificial Intelligence and Machine Learning in Africa. Their aim was to penetrate, retarget and complete consumer journeys on their bot reducing the CAC.
- Category: SaaS, Digital Marketing
- Industry: Retail
- Country: Nigeria
The Brief
Colgate’s disruptive innovation My ToothDoc was uplifting the oral health awareness via Artificial Intelligence and Machine Learning in Africa. They needed our support to retarget and complete consumer journeys on their bot. In simple terms, they targeted brand penetration by making the consumers aware, engaged and by improving their oral hygiene in bigger numbers.
3x
Increase
Completed Journey
2pts
Increase in
Brand Penetration
50%
Reduced Consumer
Acquisition Cost
Paid Social
The research findings showed a low awareness on dental health due to affordability and accessibility issues. This translated into high attrition in the funnel across stages which was not being retargeted. keeK created a strategic drip campaign to get consumers to the end of the journey which was slated to increase consumer acquisition. Creation of familiar cohorts to target Lookalikes of past MyToothDoc users with completed journeys and closely optimizing the campaigns proved to deliver an increased usage, leading to higher penetration. This was further scaled after a successful test and learn approach to significantly reduce the CAC.
Check out MyTooth Doc and get a free oral health check up done – https://aidentist.com.ng/
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