The Brief
Tropisbox, a healthy snacking company based in the United Kingdom had a vision to revolutionise the snack industry and offer tasty snacks to health conscious snack lovers.
Tropisbox wanted a place at every house’s breakfast table through their lucrative subscription model and was looking for marketing and SEO agencies. keeK was instrumental in helping Tropisbox position their gifting & healthy snacking category into a subscription model. Started off with research backed insights, which led to a robust brand identity, positioning and product strategy. keeK helped them with 360 degree marketing efforts.
3x
Increased
Traffic
25%
Increase in Average Order Value (AOV)
15%
Increase in
Sales Revenue
Brand Identity
keeK mapped the complete marketing journey of Tropisbox from the beginning and prepared a roadmap to make the vision of Tropisbox directors come true. From building a unique brand identity that goes with their Gifting healthy snacks to website building and Search engine optimization, our team put everything into enhancing their online presence, engage a wider audience, and drive conversion.
keeK designed the logo and website theme for Tropisbox and gave the theme of vegan and healthy to it. The colour pellets and brand tone was very carefully picked because for an e-commerce brand, colours and visuals puts first impression on the customer.
Go to Market Strategy
Since hamper boxes were a new product that Tropibox was launching in the market, an in-depth market research to understand the target audience, their preferences, and the competitive landscape needed to be done. After doing the research, we presented our analysis and price bracket to launch hampers in the market, to Tropisbox. After getting a price bracket, they decided the size and content of hampers.
Design (UX & UI Design)
For an ecommerce brand, the UI & UX designs need to be thorough and captivating. Hence, keeK designed a clutter-free layout that guides users’ attention to important elements such as products, CTAs (Call to Action), and navigation. Colours and typography were chosen when keeK designed the brand identity of Tropisbox.
keeK website developer tried to minimise the number of clicks required to make a purchase and since we were integrating the subscription method to the website, a visual hierarchy was created to direct user attention to the subscription page and plans.
E Commerce
Website is often the first interaction a customer has with a brand, specially if it is an e-commerce brand, so we have to make this interaction special. With focused teams dedicated to design and content, we made consumers fall in love with the Tropix box website and their Gifting healthy hamper.
For ecommerce website development, the pages should be easy to navigate and attractive to maximise the time spent by a viewer on the page. keeK website developer simplified navigation by organising different hampers into logical categories. Enhanced product descriptions with detailed information about the contents of each hamper and highlighted nutritional benefits, source quality, and any special features which improved user experience.
Technical (UX & UI) Development
In our Technical (UX & UI) Development services, we seamlessly blend creativity with functionality to craft immersive and user-centric digital experiences. From intuitive user interfaces to seamless navigation, we prioritise the fusion of design and technology to elevate your brand, ensuring a visually compelling and highly engaging online presence that resonates with your audience.
SEO Strategy and Content
SEO being a lengthy process, the trust Tropisbox showed in us was amazing and keeK with its on-page SEO optimizations, including meta tags, headers, and keyword-rich content, provided top search engine rankings.
Unlike many seo agencies, keeK team puts a lot of thinking on what strategy to use for backlinking and keyword optimisation and after the approval with tropisbox, we tested first set of keywords for two months and analysed the traffic they are driving, after some changes the final list of keywords was ready for different pages. Backlinks are carefully picked to increase Domain Reputation and Page Reputation while indexing.
On Page SEO
Since we knew how important it is for an ecommerce brand to rank on top in searches, our website developer went extra for on page and off page seo. keeK team did keyword research for all the hampers individually and optimised title and descriptions. A detailed user journey was planned and pages were interlinked accordingly. Even the blogs needed to be carefully structured to derive users from blog to product page.
On page SEO also includes image optimisation which we did for Tropisbox. The product images were properly resized along with tags so that the loading time reduces and images also get ranked in google image search.
Off Page SEO
Off page SEO is relatively more tricky than on page SEO. keeK website developer acquired high quality backlinks from other websites with good Domain Reputation and visits so that it increases our reputation and drives traffic to our website. For this we reached out to different companies through mail and did guest posting on websites with good authority.
Technical Seo
keeK implemented robust Technical SEO strategies for Tropisbox. From meticulous site audits to strategic keyword optimizations, our team fine-tuned every technical facet to enhance the website’s visibility and performance. Our focus on website structure, mobile responsiveness, and speed optimization not only propelled search engine rankings but also significantly improved the overall user experience.
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